Posted on by Californiacontrarian

Does Money Still Talk ?

We have all heard the saying, “money talks.” In this day and age the question is, “does it really still talk at Disney?

Multiple sources noted that there was a big concern surrounding the $1.5 BILLION loss within Disney’s direct-to-consumer section for this past quarter alone. That marked a massive increase from the $630 million loss from the same quarter in 2021.

In the Spring tension between Disney and Florida erupted when the company protested the Parental Rights in Education Act, which opponents said is hostile to gay students. (It prohibited classroom discussion of sexuality before grade 4 and allowed parents to sue and recover costs for violations.) Republican lawmakers responded to the company’s criticism in April by stripping Disney of its self-governing authority over its Florida parks and resorts. 

While Disney’s stock prices were declining from the beginning of 2022, when values were about $150 per share, in April of 2022, the numbers dropped down to around $117, and dropped to just under $100 early in November.

Did money talk here?

Hmmm!

More recently, over Thanksgiving ‘Strange World,’ Disney’s $180 million “woke” movie featuring a gay teen romance, flopped at box office. This movie is the lowest-rated House of Mouse flick in 31 years.

Could it be that parents are not comfortable taking their kids to see a movie about this subject? Is money (profit/loss) speaking here?

“Strange World” was given a “B” rating from CinemaScore – a market research firm that surveys audiences to rate movies. CinemaScore began rating Disney animated movies in 1991 with “Beauty and the Beast,” and all of the Walt Disney Animation Studios films have earned a rating of at least “A-,” according to ScreenRant.

Could it be that parents are even less enthusiastic about taking their kids to see a so-so movie on this topic?

Over the summer, Disney’s “Lightyear” was also a flop at the box office following a woke decision to include a lesbian kissing scene in the cartoon movie aimed at children. Something talked here as parents did not take their children to see this “woke” movie.

Earlier this month Bob Chapek stepped down (?was going to be fired?) as CEO. He was then replaced by former CEO, Bob Iger. Certainly ‘Strange World” was under the auspices of Chapek, the now former CEO. Will the new CEO recognize that “wokeness” is not a money maker? 

In the future we will see if money(profit) or “wokeness” does the talking at Disney.

11/30/22

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