Smart ? … You Be the Judge


Just like with many things the cream rises and the sludge sinks. Are things associated with Megan Rapinoe rising or sinking? You be the judge.

In July 2019, Ms. Rapinoe took heat for allegedly stomping on the American flag. Weeks earlier, she created headlines when she said she was not going to the “f**king White House” if invited to visit President Trump. Keep in mind that she envisions herself as a spokesperson for women’s soccer, and so right there back in 2019, she basically insulted fifty percent of Americans … rather let’s make that she alienated about fifty percent of those who would be potentially buying tickets to a women’s professional soccer franchise. Smart ? You be the judge.

Women’s soccer was supposed to be “a cinch to win the gold in Tokyo,” however almost immediately, led by Rapinoe, they made it a point to alienate a whole bunch of potential Olympic TV viewers by disrespecting America during the National Anthem. Smart? You be the judge.

NBC had invested a whole lot in its Olympic coverage, and the T.V. ratings for NBC were brutally horrible. The disinterest in women’s soccer played a role in the total disinterest displayed by the country in general. But let’s be clear, the sponsors played a definite role in the poor ratings. After starting to watch the Olympics, I initially found the commercials obnoxiously interesting. I guess that I was not aware that about ninety percent of the couples in the U.S. were mixed race couples, and that the remaining ten percent were gay. As that is not what I see in my ordinary day to day life, at that point I stopped watching all NBC Olympic commercials, and thus, I stopped watching the Olympics. We’re the sponsors smart? You be the judge.

The Summer Games drew an average of 15.5 million prime-time TV viewers over their 17-day run; the lowest audience for the Summer Games since NBC started broadcasting them in 1988 and a 42% decline from the Rio de Janeiro Olympics in 2016.

I do not feel sorry for NBC or their woke sponsors, and I certainly do not feel sorry for US Women’s soccer. In my opinion, they all got what they deserved. You be the judge.

The latest woke company to put its faith in Rapinoe is also now getting a lot of static. That company is Subway which for some unknown woke reason aligned with Rapinoe.

From Yahoo:

Subway franchisees are in discussions to drop Team USA soccer star Megan Rapinoe from a new ad amid her National Anthem protests at the 2020 Olympic Games in Tokyo.

Rapinoe, who signed with the company as a spokeswoman this spring, regularly pushes her political views — usually calls for equal rights and an end to the gender pay gap. These views are getting in the way of the company’s reputation and sales, some of the store owners argued during a discussion forum last month.

The Subway company doesn’t own any of its nearly 22,000 stores but charges franchisees 4.5% of their revenue for the use of its brand and national advertising campaigns.

At the event hosted by the North American Association of Subway Franchisees, franchisees discussed removing Rapinoe from a new ad where she kicks a soccer ball at a person holding a burrito, citing complaints they have received from their customers about her. For example from Wisconsin:

“Boycott Subway until Subway fires the anti-American … Megan Rapinoe, the creep who kneels for our beloved National Anthem!” a store operator read from a note a customer taped to the glass door of his restaurant.

Is woke Subway smart? You be the judge.

As for me, I will not be eating at Subway in the near future.

And finally … and this makes me laugh … In a departure for the lingerie company, Victoria Secret, Rapinoe has become one of the faces of its VS Collective, alongside other “accomplished women” including actress Priyanka Chopra and trans model Valentina Sampaio. Imagine that! Rapinoe … a brand ambassador! 

Any further comments I make here will just get me in trouble.

Suffice it to say, if I were now eating cereal, milk would be coming out my nose! 

Is Victoria Secret being business smart? You be the judge.

Personally, to Victoria Secret I say, “Go woke, go broke.”

8/12/21

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